Apple Challenges Woolworths Over Logo / TradeMark Similarities

Apple is no stranger to trademark disputes. After filing an infringement claims to NYC Company last April 2008, they are now challenging Australian supermarket named "Woolworths" over logo similiarities.

Woolworths supermarket describes their logo as a stylised ‘W’ which represents their company with the addition of an abstract leaf symbol which indicates fresh food.

For those who doesn't know, Woolworths is an Australian company which is the second largest private employer in Australia. They offer the finest quality fresh food, with the best possible customer assistance.

If you're asking me about my opinion, I think Woolsworth and NYC & Company logo seems to be far more similar than Apple's logo. Take a look at their logo.


I will not be confused if it's Woolworths or Apple logo because Apple has a bite on their apple logo. Even though it seems that Woolworths Supermarket has an abstract logo of an apple, it is still so obvious that it's not the logo of Apple's Corp. Apple is a well-distinguished corporation and widely known in different parts of the globe. Even a 3 year-old child knows their logo.

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